Facebook company claims to help you make meaningful connections with people to grow your business. Regardless of how big or small your business is, you can always count on this platform. One of the most important things about advertising is finding the right audience and the formats of Facebook ads can help you with that. That’s why Facebook advertising can be a great way of promoting your services and products. With billions of active users Facebook can provide you with lots of new audience who are looking for your services. (Find out why Facebook ads are important) . This is a beginner’s guide to Facebook advertising. Learn how to connect with real people on any device. (Click here to find out how you can hack accounts on Facebook messenger.)
How to start Facebook advertising
Welcome to the world of real advertising on any budget for a great number of audience. The information we are about to give you is all you need to know to start a successful Facebook Advertising. Creativity is the key to win the competition. You need to know that you are not the only one who is using this service to promote a business so try to stand out.
In order to create an eye-catching Facebook advertising design you need to:
- Keep them colorful so that they will immediately attract attention.
- Put your main idea and value proposition in the ad image to make people read it as soon as they see it.
- Make your ads in a way that they contrast with the news feed.
- Don’t forget to use the right image size (1200 x 628 pixels). It’s important that it looks good on every screen.
Facebook advertisement copy
This is another important part of your ad. Something that you need to keep in mind about them is that the copies should attract attention and then convince them to take action. There are many parts on your ad where you can place texts:
- The main ad text –here you can write up to 90 characters.
- Headline – here you can write up to 25 characters.
- Link description – where you can add up to 90 characters.
We highly suggest that you have different headlines and descriptions before you start advertising. This way it will be easier for you to find what you like which is way better than making it up on the spot. Keep in mind that you ad copy needs to be short and clear since you are not actually trying to sell your product here but you want them to click on your ad to get more information. Somethings that can convince users to click are discounts and freebies- too many clicks could also be harmful.
Set up Facebook advertising copy
This step is really easy. All you need to do is entering texts in the right fields. A preview of your ad will also be available for you to check. There are 3 options as to where your Facebook ad appears: the News Feed, Mobile, and right column. While many people think the right column ads are a waste of money- because they don’t perform as well as News Feed ads, they are very cheap and can work well for you. To make sure whether they can be useful for you or not give them a try. One important thing is that you should only use e mobile advertising if your site is mobile-friendly. Otherwise you’ll waste lots of money since Facebook mobile generates lots of clicks.
Congratulations! Your ad is ready. Make the most of it.